• 21155 Whitfield Place #104, Sterling, VA 20165

Tried and tested systems that get results.

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About Case Acceptance Academy

Case Acceptance Academy is a  training company that teaches dentists and staff how to effectively close treatment plans. Using an approach unlike any other in the industry, Case Acceptance Academy uses simple training methods to teach the proven fundamentals of how case acceptance works in the real world.

The benefits clients experience from working with us are:

  • Higher case acceptance rates- as much as 50% or higher!
  • More New Patients-we focus on training the front desk to schedule new patients like a pro.
  • Increases collections and profit- we work with your treatment coordinator to help close more cases.
  • Less stress and more predictable income-when you present treatment with our systemized approach growth becomes predictable.

Jeff Palmer- Case Acceptance Expert

One of the nation’s preeminent experts in the field of dental treatment plan acceptance, Jeff Palmer understands the subject from all angles. His revolutionary methodologies for improving case acceptance aren’t based on mere theories, but years of hard-won experience. Because he has worked as a sales person, a dental management consultant, a dental office manager and also a practice owner, he’s had to apply everything he teaches in the real world. And get real results.

With a degree in marketing and a minor in professional sales, Jeff is a master salesman who has decades of sales experience in thousands of one-on-one closes. He also worked as a management consultant for over 15 years and understands all aspects of the dental industry. However, he doesn’t live in an ivory tower. He is currently co-owner of a dental practice and served as its office manager for years, personally doing all the treatment plan acceptance himself. Thus, he doesn’t just teach case acceptance from an academic understanding—he’s personally lived it.

Having himself mastered the subject of sales and treatment plan acceptance in a dental practice, Jeff set out to codify an approach he could use to teach others how to do it. He identified the basic principles that anyone must know to be successful… the real fundamental truths of treatment plan acceptance. As a result, Jeff’s training programs are able to help anyone improve their case acceptance ratio—making more revenue without adding a single patient or paying any more for marketing.

Thomas Bursich, DDS

Dr. Bursich is a Pittsburgh, PA native and a huge Steeler’s Fan. He graduated from Duquesne University Pharmacy School and after successfully operating pharmacies in the Late 70’s and Early 80’s, Dr. Bursich attended the University of Oklahoma School of Dentistry and graduated in 1984.

Dr. Bursich currently practices in Sterling, Virginia all facets of general dentistry from simple extractions, root canals, crown and bridge, implants, Invisalign, and veneers. Dr. Bursich has been the main contributor ti Case Acceptance Academy from a clinical application standpoint.

Dr. Bursich is a very personable, highly skilled clinician with a down to earth chair-side manner that has helped him build two successful practices. These skills have been engineered into the Case Acceptance System making predictable results possible for dentists across the country.

Dr. Bursich can be reached personally at trbursich@gmail.com