• 21155 Whitfield Place #104, Sterling, VA 20165

Interview with Dr. Howard Farran, founder of Dentaltown

Uncover the simplicity of more production and increasing collections through Engineered Case Acceptance™ with Jeff Palmer and Thomas Bursich, DDS.

What is Case Acceptance Academy?

Cutting-Edge Case Acceptance Training

I specialize in working with ambitious dentists to grow their practice by training them and their team to implement a predictable system of case acceptance increasing their production and profit effortlessly.

Our mission is to dispel the mystery surrounding case acceptance and to teach dentists practical methods of closing treatment plans—both increasing practice profitability and ensuring patients get the highest standard of care possible. Using a powerful training system and proven methods of increasing case acceptance rates, our goal is to provide dental practice owners the tools they need to grow their practice and thrive financially.

Learn More About Jeff

Jeff Palmer is one of the nation’s preeminent experts in the field of dental treatment plan acceptance. He gives you training programs that are able to help anyone improve their case acceptance ratio—making more revenue without adding a single patient or paying any more for marketing.


Engineered Case Acceptance System

My predictable case acceptance system will put you in control of your case presentations – making them faster, easier, and more fun. Engineered case acceptance will have you quickly closing more cases. This training is delivered in your office for the dentist and anyone involved with case presentations.

Case Acceptance Academy Contact

Free Tools

Case Acceptance Academy Free Tools will help you see results in your practice immediately. Jeff has created these tools to help you get started in creating predictable increases in new patients, case acceptance, production, and profitability for your dental practice.


Want to see how well your Case Acceptance ranks?



Read Our Latest News

Logic and Emotion to Close More Cases
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Jeff Palmer, founder of the Case Acceptance Academy. What I want to talk to you today is about how to use logic and emotion during the case presentation. When people buy something particularly of high dollar value, they make the decision to purchase it based on an emotional attachment to the product or service. Dentistry…

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Do YOU have the Killer Instinct?
1024 576 Case Acceptance Academy

Jeff Palmer, founder of the Case Acceptance Academy. What I want to talk to you about today is the term called “killer instinct.” Killer instinct, by definition, is when a person has a very strong desire for success. Now as a dentist or as a treatment coordinator, if you don’t have a killer instinct when…

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